Reynir: How co-opetition powers the media future from Bergen

Coopetition: Collaborate when possible and compete when needed: The Reynir project aims to identify technological solutions that verifies the origin of images and other media, to combat threats from AI generated images and text, as generative AI has made misinformation a huge threat to our flow of information. The core in his project is a collaborative effort to experiment with new formats, technologies, and workflows for digital media. By combining resources from across the cluster, Reynir tackles challenges too ambitious for any single company — from testing AI-driven content production to exploring data-driven audience engagement and sustainable broadcast solutions.

A cluster built on trust

The global media landscape is shifting rapidly. Audiences are fragmented, platforms multiply, and technology evolves faster than traditional production cycles can keep up.

In this landscape the ecosystem in Bergen has built a reputation as one of Europe’s most innovative media hubs; The Bergen Media Cluster. The cluster is home to more than 100 companies, ranging from global broadcasters like TV 2 and NRK to startups, and technology from the cluster is implemented in countries all over the world.  Also eight major universities and research facilities are among the members.

At the heart of this momentum lies a clear approach to business growth: competitors working together. Over the years, these companies have learned that they can’t face global disruption alone. Instead, they lean on each other, pooling knowledge and infrastructure while still competing fiercely in the marketplace.

- Co-opetition is not about giving up your edge. It’s about creating a stronger playing field where everyone can innovate faster. Reynir is a proof that this model works, says Senior Project Manager in Media City Bergen, Ketil Moland Olsen.

Global testbed for media innovation

In practice, this means that competitors share research labs, contribute to joint pilot projects, and even open parts of their proprietary technology for cluster-wide testing. The payoff is speed: what might take years for one company to develop can be tested and refined within months.

The Bergen co-optition formula has already attracted international interest. Media houses, technology firms, and investors are paying close attention to how co-opetition fuels growth in Vestland. The Reynir project, with its collaborative DNA, is expected to reinforce the cluster’s role as a global testbed for media innovation.

Join us at Future Week 25

Want to get to know Media City Bergen better? In week 39 you can attend Future Week 25, taking place in Bergen, from 23 - 26 September.   

The main attraction is a two day conference at 25 September at Media City Bergen, exploring the latest in media technology and editorial innovation.  In addition to the annual conference sou can attend workshops and social events during the same week.  Get an overview of what the week of 23 - 26 September has to offer here.

Don’t hesitate to contact any of our advisors if we can conncet you.