Making vacation plans? Vestland shortlisted for next year’s travel

It is National Geographic's prestigious Best of the World 2027 list, placing Vestland alongside some of the most remarkable destinations on the planet. For a region already known for its dramatic fjords, towering mountains, glaciers, waterfalls, vibrant coastal communities and world-class food culture, the recognition is a powerful endorsement from one of the world's most respected travel publications.

In its selection, National Geographic highlights the extraordinary natural landscapes that define Vestland: the deep fjords, steep mountain ranges, glacier-carved valleys and picturesque villages that attract visitors from across the globe. The publication also gives special attention to Bergen, the region's capital, describing it as a city uniquely positioned between nature and urban life, with immediate access to the fjords while offering culture, history, gastronomy and innovation.

You can read more here.

Among the destinations singled out are Hardangerfjord, Nærøyfjord, Folgefonna National Park, and the iconic rock formation Trolltunga. The article also highlights Bryggen, the UNESCO-listed wharf in Bergen, and the city's growing international reputation as a culinary destination. ‘

Bryggen in Bergen is one of Norway's most iconic landmarks. Set between the fjords, mountains, and a thriving urban environment, Bergen offers businesses and professionals a unique combination of international connectivity and exceptional quality of life. Photo: Charlotte Hartvigsen Lem.

More than a destination

The recognition is important for a growing tourism industry. But is tells a broader story than tourism alone: The same attributes that make Vestland an exceptional place to visit, also make it an exceptional place to live, work and invest.

Behind the spectacular scenery lies one of Northern Europe's most complete and advanced industrial ecosystems. Vestland hosts globally competitive value chains across the ocean industries, including maritime technology, aquaculture, seafood processing, renewable energy, offshore operations, ocean engineering and emerging green industries. The region combines world-class expertise, international connectivity and access to natural resources with a culture of innovation and collaboration.

Learn more about our key industries here.

Companies establishing operations in Vestland gain access to highly skilled talent, strong research and educational institutions, modern infrastructure and industrial clusters that have developed over generations. These strengths have helped create a resilient business environment where global companies and growth-oriented enterprises can thrive.

Nordfjord seen from Hopland. Photo: Charlotte Hartvigsen Lem.

Quality of life is a competitive advantage

Every day we are reminded that businesses are looking beyond traditional measures of competitiveness. Access to talent has become one of the most important factors when deciding where to invest and grow.

Vestland offers something few regions can match: the opportunity for employees to build international careers while enjoying an exceptional quality of life. Here, professionals can live close to nature, spend less time commuting, raise families in safe communities and still participate in globally connected industries.

Whether based in Bergen or in one of the region's smaller communities, employees benefit from a unique balance between professional opportunities and personal well-being. It is a combination that is becoming increasingly important in attracting and retaining highly qualified workers.

Balestand in autumn. Photo: Charlotte Hartvigsen Lem. 

Reach out if Vestland is your next business location

As the world discovers Vestland through the pages of National Geographic, businesses have an opportunity to discover something equally valuable; a region where world-class industries and world-class quality of life exist side by side.

For companies seeking a strategic Nordic location, Vestland offers far more than breathtaking scenery. It offers access to competence, established industrial networks, innovative ecosystems and a sustainable way of living.

We support international companies looking to establish, expand or invest in Vestland. If you would like to learn more about business opportunities in the region, reach out! We would be pleased to start a conversation. We would love to tell you what our region offers.

Jølstravatnet i Sunnfjord, the home of Norwegian painter Nkolai Astrup. Photo: Charlotte Hartvigsen Lem.